• Use Fresh Ingredients
• Make Products By Hand
• No Animal Testing
• Protect The Planet
• Responsible Packaging
• Greener Catalogs
• Green Bathroom Tips
• Greener Living Tips
• Support Our Community

Use Fresh Ingredients

We specialize in making highly effective, 100% vegetarian (and over 70% vegan!) products for bath, hair and body that are loaded with fresh, natural ingredients and minimal preservatives.

Coconuts, strawberries, ginger, lemons, wheatgrass, avocadoes, fresh mint, sea salt…it might sound like the beginning of a healthy grocery list but they’re just a few of the fresh ingredients we use.

Our factories receive fresh produce deliveries daily. The fruit and vegetables are then cut, peeled or cracked and put straight into our products.

Why Does Fresh Matter?

Fruits and vegetables are most nutritious for the body and skin when they are fresh, whole and unprocessed because this is when they contain the most vitamins, minerals and enzymes. This is also when they are gentlest on the skin, for optimal healing, soothing and nurturing.

Avocadoes are full of unsaturated oil to re-hydrate and protect skin.

Fresh free-range egg yolks provide moisture while the whites act as a light astringent.

Fresh ginger detoxifies and livens up the skin’s appearance.

Lemon cools, cleanses, and brightens oily or acne-prone skin.

Seaweed contains up to 20 times the vitamins and minerals of land plants.

Minimal Preservatives

Preservatives are by nature poisonous, and have more to do with profit, supply chains and convenience than healthy hair and skin, or the environment.

Of the 300 products we make, about two thirds are unpreserved. To achieve this, we use fresh ingredients and minimal amounts of water. Liquid products containing water require some preservative due to the bacteria potential of the environment. Using preservatives gives products greater practicality, allowing for longer shelf life and room temperature storage.

The two preservatives we do use (methylparaben and propylparaben) are the safest, mildest ones we can find, and have been used in cosmetics and skin care for 60 years. Using more, or stronger, synthetics would mean compromising the benefits to your skin. We'd be more profitable if we preserved a product to last three years and warehoused the goods, but we think you deserve better.

If you look at a non-LUSH product and it doesn’t have a label showing when it was made, it could be anything up to 3 years old. We only sell our preserved products for up to 4 months after they’re made, and their total shelf life is 14 months.