fresh adj. 1 new, not stale or faded. 2 novel, original. 3 further, additional:
fresh supplies. 4 refreshing, invigorating. 5 pure. 6 not canned, frozen or otherwise preserved 7 newly
or just arrived. freshly adv., freshness n.
By its very definition - LUSH dares to be fresh. More than an adjective, marketing slogan, or name -- fresh is at the very heart
of LUSH and our products.
Every week we make products in small batches, by hand. Rather than relying on mass-produced, machine-made
formulations and then warehousing excess stock LUSH makes products as needed to ensure that everything delivered to your local
shop or front door is as freshly made as possible. You may be purchasing product that is only weeks, days, or hours old.
You can imagine that the philosophy of fresh products is a complicated business venture, but one that is in the best interest
of the products, and the customer. Beyond the ordinary use of cheap fruit extracts, we use whole fresh fruit and vegetables instead.
Just as we deliver our fresh products weekly, our factory receives weekly deliveries of produce: Bananas, coconuts, seaweeds,
strawberries, wheatgrass, avocados, blueberries, fresh mint, -- the list goes on and on.
The fruit and vegetables are cut, peeled, cracked and put straight into the products. Because the fruit and vegetables are still in their whole form they contain vitamins, minerals, and enzymes when they are the freshest and most potent, but still gentle on the skin.
You can imagine that the philosophy of fresh products is a complicated business venture, but one that is in the best interest
of the products, and the customer. Beyond the ordinary use of cheap fruit extracts, we use whole fresh fruit and vegetables instead.Just as we deliver our fresh products weekly, our factory receives weekly deliveries of produce: Bananas, coconuts, seaweeds,
strawberries, wheatgrass, avocados, blueberries, fresh mint, -- the list goes on and on.The fruit and vegetables are cut, peeled, cracked and put straight into the products. Because the fruit and vegetables are still in their whole form they contain vitamins, minerals, and enzymes when they are the freshest and most potent, but still gentle on the skin.
LUSH fresh face masks are the greatest model of our practice and principles, completely preservative free, full of fresh
produce, and handmade. Fresh masks are tested and perfected recipes with the ideal balance of cleansing and detoxifying
clays, active enzymes and effective essential oils.
Do not underestimate the technical difficulty to create such a product. In fact, the essential oils and herbs actually work to naturally preserve the masks. You can enjoy a stimulating, pore opening, healing, and texture refining mask without the risk of preservative irritations. Pamper yourself, treat your skin well and feed it a fresh and nutritious treat.
Do not underestimate the technical difficulty to create such a product. In fact, the essential oils and herbs actually work to naturally preserve the masks. You can enjoy a stimulating, pore opening, healing, and texture refining mask without the risk of preservative irritations. Pamper yourself, treat your skin well and feed it a fresh and nutritious treat.
Of the few hundred products manufactured by LUSH, approximately 66% are unpreserved. Liquid products containing water
require some preservatives due to the bacteria potential of the environment. Using some preservative gives products greater
practicality --allowing for a shelf life, room temperature storage, and minimizes reactions.
The two preservatives we do use are the safest and mildest ones, used in cosmetics and skin care for 60 years. Using more (or stronger) synthetics in a product means the benefits for your skin are compromised. We'd be more profitable if we preserved a product to last five years and warehoused the goods, but we think you deserve better.
The two preservatives we do use are the safest and mildest ones, used in cosmetics and skin care for 60 years. Using more (or stronger) synthetics in a product means the benefits for your skin are compromised. We'd be more profitable if we preserved a product to last five years and warehoused the goods, but we think you deserve better.
